Training the Next Generation: Preparing Rural Emergency Physicians to Tackle the Opioid Crisis
The Stakes Are High Working in rural emergency medicine has taught me that every patient encounter carries weight far beyond what we often see. For many people in underserved communities, the emergency department is the first—and sometimes only—touchpoint with healthcare. This is especially true for patients struggling with opioid use disorder. Too often, they arrive […]
Bridging Technology and Compassion: How Telemedicine is Transforming Addiction Care in Rural EDs
The Rural Reality Practicing emergency medicine in rural communities comes with a unique set of challenges. Patients often travel long distances to reach the hospital. Specialists are scarce. Resources are limited. And for individuals struggling with substance use disorder, these challenges are magnified. Many don’t have access to addiction clinics or mental health services, and […]
Breaking the Stigma: Treating Addiction with the Same Compassion as Any Other Illness
A Personal Reflection As a physician who has spent much of my career in emergency medicine, I have treated patients from every walk of life. Some come in with broken bones, others with chest pain, and still others in the throes of addiction. What has always struck me is how differently society—and at times even […]
Quiet Revolutions: How Rural Emergency Departments Are Leading the Way in Addiction Treatment
A New Chapter in Emergency Medicine Working in rural emergency departments has shaped me—not just as a physician, but as a person. Over the years, I’ve come to see that medicine in these settings demands more than clinical skill. It asks for adaptability, resourcefulness, and above all, compassion. One area where this has become particularly […]
Motocross, Medicine, and Mental Clarity: What Extreme Sports Teach Us About Focus Under Pressure
Life as an emergency medicine physician is unpredictable. Every shift brings new challenges, unexpected crises, and split-second decisions that can mean the difference between life and death. Over the years, I’ve learned that staying calm and focused under pressure isn’t just a skill you develop in the hospital—it’s something that grows from all parts of […]
The Strength to Heal: How Weightlifting Helps Me as a Physician
As an emergency medicine physician, I know firsthand the physical and mental demands of working in healthcare. Long shifts, unpredictable emergencies, and the emotional weight of caring for patients can take a toll. Over the years, I’ve come to realize that my ability to perform at my best in the ER isn’t just about my […]
From Flight Physician to Rural ER: The Diverse Roles of an Emergency Medicine Doctor
When people think about emergency medicine, they often picture a bustling ER filled with flashing monitors, rapid-fire medical decisions, and the organized chaos of saving lives. While that image is certainly part of the reality, the field of emergency medicine extends far beyond the hospital walls. Over the course of my career, I’ve had the […]
Leveraging Technology in Rural Emergency Medicine: How Telemedicine and AI Are Bridging the Gap
Working in rural emergency medicine has always presented unique challenges. While the sense of community is strong, resources are often limited, and access to specialized care is not always readily available. For many rural areas, the emergency room (ER) is the only place where patients can receive critical care when every minute counts. Over the […]
Sports and Medicine: How Physical Fitness and Hobbies Like Biking and Motocross Enhance Medical Practice
By Gianluca Cerri, MD When most people think about a doctor’s life, they probably imagine long hours in the hospital, constant stress, and a relentless focus on patients. And while that is part of the job, there’s another side that often goes unnoticed—what we do outside of work to stay balanced and grounded. For me, […]
The Evolution of Leadership in Healthcare: Lessons from 20 Years on the Frontlines
By Gianluca Cerri, MD Leadership in healthcare isn’t just about titles or positions—it’s about guiding teams, advocating for patients, and making decisions that can change lives. Over the course of my twenty years as an Emergency Medicine physician and healthcare leader, I’ve had the privilege of working with diverse professionals, facing countless challenges, and learning […]