Breaking the Stigma: Treating Addiction with the Same Compassion as Any Other Illness

A Personal Reflection As a physician who has spent much of my career in emergency medicine, I have treated patients from every walk of life. Some come in with broken bones, others with chest pain, and still others in the throes of addiction. What has always struck me is how differently society—and at times even […]
Quiet Revolutions: How Rural Emergency Departments Are Leading the Way in Addiction Treatment

A New Chapter in Emergency Medicine Working in rural emergency departments has shaped me—not just as a physician, but as a person. Over the years, I’ve come to see that medicine in these settings demands more than clinical skill. It asks for adaptability, resourcefulness, and above all, compassion. One area where this has become particularly […]
Motocross, Medicine, and Mental Clarity: What Extreme Sports Teach Us About Focus Under Pressure

Life as an emergency medicine physician is unpredictable. Every shift brings new challenges, unexpected crises, and split-second decisions that can mean the difference between life and death. Over the years, I’ve learned that staying calm and focused under pressure isn’t just a skill you develop in the hospital—it’s something that grows from all parts of […]
The Strength to Heal: How Weightlifting Helps Me as a Physician

As an emergency medicine physician, I know firsthand the physical and mental demands of working in healthcare. Long shifts, unpredictable emergencies, and the emotional weight of caring for patients can take a toll. Over the years, I’ve come to realize that my ability to perform at my best in the ER isn’t just about my […]
From Flight Physician to Rural ER: The Diverse Roles of an Emergency Medicine Doctor

When people think about emergency medicine, they often picture a bustling ER filled with flashing monitors, rapid-fire medical decisions, and the organized chaos of saving lives. While that image is certainly part of the reality, the field of emergency medicine extends far beyond the hospital walls. Over the course of my career, I’ve had the […]
Leveraging Technology in Rural Emergency Medicine: How Telemedicine and AI Are Bridging the Gap

Working in rural emergency medicine has always presented unique challenges. While the sense of community is strong, resources are often limited, and access to specialized care is not always readily available. For many rural areas, the emergency room (ER) is the only place where patients can receive critical care when every minute counts. Over the […]
Sports and Medicine: How Physical Fitness and Hobbies Like Biking and Motocross Enhance Medical Practice

By Gianluca Cerri, MD When most people think about a doctor’s life, they probably imagine long hours in the hospital, constant stress, and a relentless focus on patients. And while that is part of the job, there’s another side that often goes unnoticed—what we do outside of work to stay balanced and grounded. For me, […]
The Evolution of Leadership in Healthcare: Lessons from 20 Years on the Frontlines

By Gianluca Cerri, MD Leadership in healthcare isn’t just about titles or positions—it’s about guiding teams, advocating for patients, and making decisions that can change lives. Over the course of my twenty years as an Emergency Medicine physician and healthcare leader, I’ve had the privilege of working with diverse professionals, facing countless challenges, and learning […]
Building Resilient Emergency Medical Teams: Leadership and Team Dynamics

As an emergency medicine physician with extensive experience in high-pressure environments, I have come to deeply appreciate the importance of strong team dynamics and effective leadership in our field. The emergency department (ED) is a unique workplace where split-second decisions, high-stress situations, and diverse patient needs converge. Building a resilient emergency medical team is not […]
The Role of Telemedicine in Enhancing Rural Healthcare Access

Telemedicine uses technology to deliver healthcare services remotely. It allows doctors to consult with patients through video calls, phone calls, or messaging apps. This method is especially useful for people who live far from medical facilities. Telemedicine can cover various services, from routine check-ups to emergency care. Current Challenges in Rural Healthcare Rural areas face […]